News 5

PURL campaigns from a single source

Here at WMC, our design experience gained from drafting, developing and implementing around 500 campaigns in the last six years enables us to consistently develop new tools that deliver measurable results to help you approach your existing and potential customers.

New at WMC:
PURLs (personalised URLs) are an effective way of communicating personalised offers. The print/online dialogue with the customer enables you to find out more about their potential requirements and conduct targeted follow-up discussions. The response rates and lead rates for PURL campaigns are exceptional.

One striking benefit of a collaboration with WMC in this area is that you receive everything from a single source – starting with the essential task of verifying your address pool and incorporating design, creation, programming and telephony. Our experience with initial customer contact also means further competitive advantages for your company!