B2B lead generation for clients from industry and manufacturing

In our experience, external sales support incorporating new marketing services is becoming increasingly important for companies active in the capital goods industry. Outsourcing saves on costs and it increases the efficiency of in-house sales specialists, who then have more time to devote to high-value interests.

Worm Marketing Consulting can take over all types of tasks for you, even in international markets, starting from target group definition but also covering all those areas for which your sales team's particular expertise is not required. This means your sales team can focus on their core tasks and will not waste time on tasks that others could fulfil just as well and often more effectively and with greater motivation.

Our employees have a high level of technical competence coupled with wide-ranging experience in approaching new contacts. We are well trained in the art of being able to explain a client's product in just three sentences in such a way that it is clear from the outset how the product works and what advantages it offers. We understand that concrete information about potential sales can only be obtained when both you and the customer are on the same wavelength.

Our services:

  • Telephone marketing / Business development / Marketing
    • Lead generation
    • Cold calls
    • Lead nurturing
    • Pipeline marketing
    • Call or on-site appointments scheduling
    • Account-based Management
    • Sales support
    • Attendee engagement & activation
    • Customer satisfaction surveys
    • E-Mail marketing
    • Behavioural tracking
    • Landing pages
    • Online & offline dialogue marketing
  • Consulting
    • SalesKit creation
    • Lead management
    • Technology & sales oriented market analyses
    • Target groups identification & potential analyses
    • Process & CRM
    • Trainings
  • Data
    • Address acquisition and augmentation
    • Desk research
    • Research & profiling of companies & contact persons
    • Use of crawlers and algorithms to automate the procuring of accounts & contact persons
    • Automated recording of directories
    • Data reconciliation
    • Territory mapping
    • Input of leads into all common CRM systems
    • Data capture

Your contact

Dr. Michael Munzinger

Director Industry

Phone: +49 89 2306930-03