B2B lead generation for IT & software

Business development requirements for the IT and software sectors are becoming significantly more demanding, due to ever more complex solutions. Decision-making processes are affected by cross-departmental demands from a range of different decision-makers. Our campaigns are successful because we don't just evaluate the needs of individual decision-makers. Instead, we look at the company as a whole, together with its IT strategy and infrastructure, and establish a long-term relationship when necessary.

To ensure that the full potential of a campaign is realised, it is particularly important that sales leads are not simply generated via individual contacts. Decision-makers from different departments and hierarchical levels should be included in communication. This approach avoids short interviews and individual actions and instead leads to intensive discussions and a multi-level contact pool across all pre-sales channels. It also means that our client’s offer is ideally positioned in relation to the problems under discussion.

This company-oriented approach allows us to generate all the project-specific information and to pass on a complete lead to our client.


Our services:

  • Telephone marketing / Business development / Marketing
    • Lead generation
    • Cold calls
    • Lead nurturing
    • Pipeline marketing
    • Call or on-site appointments scheduling
    • Account-based Management
    • Sales support
    • Attendee engagement & activation
    • Customer satisfaction surveys
    • E-Mail marketing
    • Behavioural tracking
    • Landing pages
    • Online & offline dialogue marketing
  • Consulting
    • SalesKit creation
    • Lead management
    • Technology & sales oriented market analyses
    • Target groups identification & potential analyses
    • Process & CRM
    • Trainings
  • Data
    • Address acquisition and augmentation
    • Desk research
    • Research & profiling of companies & contact persons
    • Use of crawlers and algorithms to automate the procuring of accounts & contact persons
    • Automated recording of directories
    • Data reconciliation
    • Territory mapping
    • Input of leads into all common CRM systems
    • Data capture

Your contact

Sebastian Worm-Paradiek

Managing Director

worm@remove-this.worm-consulting.de
Phone: +49 89 2306930-01