Business development requirements for the IT and software sectors are becoming significantly more demanding, due to ever more complex solutions. Decision-making processes are affected by cross-departmental demands from a range of different decision-makers. Our campaigns are successful because we don't just evaluate the needs of individual decision-makers. Instead, we look at the company as a whole, together with its IT strategy and infrastructure, and establish a long-term relationship when necessary.
To ensure that the full potential of a campaign is realised, it is particularly important that sales leads are not simply generated via individual contacts. Decision-makers from different departments and hierarchical levels should be included in communication. This approach avoids short interviews and individual actions and instead leads to intensive discussions and a multi-level contact pool across all pre-sales channels. It also means that our client’s offer is ideally positioned in relation to the problems under discussion.
This company-oriented approach allows us to generate all the project-specific information and to pass on a complete lead to our client.
Our services:
- Telephone marketing / Business development / Marketing
- Lead generation
- Cold calls
- Lead nurturing
- Pipeline marketing
- Call or on-site appointments scheduling
- Account-based Management
- Sales support
- Attendee engagement & activation
- Customer satisfaction surveys
- E-Mail marketing
- Behavioural tracking
- Landing pages
- Online & offline dialogue marketing
- Consulting
- SalesKit creation
- Lead management
- Technology & sales oriented market analyses
- Target groups identification & potential analyses
- Process & CRM
- Trainings
- Data
- Address acquisition and augmentation
- Desk research
- Research & profiling of companies & contact persons
- Use of crawlers and algorithms to automate the procuring of accounts & contact persons
- Automated recording of directories
- Data reconciliation
- Territory mapping
- Input of leads into all common CRM systems
- Data capture
