IT and software

Every company has its own profile, every market and every sales channel has its individual particularities. Lead generation requirements for IT enterprises are becoming increasingly demanding due to ever more complex solutions and cross-departmental decision-making processes. We therefore involve decision-makers from different departments and hierarchical levels in the campaigns. This company-oriented approach allows us to generate high-quality sales leads that provide all the relevant information for the sales and marketing work of our clients.

In most cases it is appropriate to enter the market using several tools. Whether it is telephone communication with decision-makers, dialogue and E-Mail marketing campaigns, internet communication or advertising measures - with all our services we attach great importance to identify potential customers and approach them personally.

Worm Marketing Consulting has years of experience across the field of IT. We design and successfully implement projects covering applications, middleware, databases, virtualisation, servers, storage and appliances. For manufacturers, our combination of specialist expertise, international orientation and channel marketing experience is particularly attractive.

Our services at a glance:

Business development for software & IT

Telephone lead generation is a key component of a successful B2B campaign in the IT environment. When incorporated into a well-designed campaign it can provide concrete leads that meet specific needs and provide useful information on further aspects such as the installed base, timelines, budget details and decision-making structures.

Channel marketing

Partners and manufacturers invest a great deal in working together. The range of channel marketing strategies is as diverse as the involved individual manufacturers, partners and their offers. We offer our target-oriented support in the development and implementation of your channel marketing campaigns in the IT and software environment. Our strength: Individual campaigns that are tailored to the requirements and meet the expectations of the partners and manufacturers concerned.

Further information about channel marketing


High-quality addresses, well-chosen contacts and a clear assessment of potential decision-making structures lay the foundation of our national and international business development campaigns. The development of a pool of addresses appropriate for the campaign and of a legally compliant E-Mail opt-in database form the key tasks of our profiling team. Professional profiling forms the basis for successful business development and high-quality B2B leads.

Marketing services

B2B lead generation campaigns must be tailored to individual requirements. What makes Worm Marketing Consulting special is that we have the capability to design and develop all the tools necessary for our client's campaigns and online processes.

Your contacts

Sebastian Worm-Paradiek

Managing Director
Phone: +49 89 2306930-01