What is allowed from 25th May 2018!
The EU General Data Protection Regulation has implications for contacting customers by telephone and conducting marketing activities using personal data. Regardless of whether personal data is processed by internal staff or an external service provider, the legal basis is the same for everyone. The important news for companies is that contacting customers by telephone and purchasing contact details continues to be possible in the b2b sector. Crucially, the law makes provisions for "legitimate interests". According to Recital 47 GDPR, companies have a legitimate interest to engage in direct advertising.