Our wealth of experience in developing and implementing successful business development programmes and lead generation campaigns flows into our on-going creation of measurable and successful new methods for addressing your target groups. Our working methods are practical and anchored in real life. We're not just consultants: our operational teams are also involved in successfully implementing projects. We know what works, and what doesn't, when it comes to communicating directly with potential decision-makers via a range of different channels.
Sector focus and implementation
As experts in B2B business development, our focus is on the IT & Software and Industry & Manufacturing sectors. We really know what we're talking about here, so we can help our customers develop effective strategies and concepts for implementation at a later date. We can also support the implementation process on request. At Worm Marketing Consulting, we also support our customers directly, using a range of consultancy and coaching modules. For example, we can help our customers set up their own team, or select and manage a suitable service provider.
Clear methodology and consulting modules
Our consultancy portfolio is carefully tailored to defining content that is suitable for the particular target group, developing the right tools for a successful campaign and applying long-term strategies to ensure success.
This enables us to put in place the optimum conditions for successful one-to-one communications. To achieve this, we first discuss and define data, scatter loss, target groups, previous experiences, objectives and, of course, the products and solutions that must be the centre point. Our approach then shifts its focus to unique features, the precise definition of benefits and then their inclusion in storytelling, while not forgetting how our activities intermesh with other marketing and sales tools. Every time measures are implemented, we must make use of the conclusions drawn from the experience to extract the best possible results from every campaign. We discuss the experiences gained in marketing and sales, scrutinise the data from results and conversions and ensure the transparency of these measures in the specific CRM.
Our consultancy modules at a glance:
- Target group: potential analysis, research and identification of target companies
- Planning and designing business development or marketing campaigns
- Project management for marketing campaigns
- Development of USPs and use benefit
- Storytelling in one-to-one contacts
- Coaching for sales or business development teams
- Creation of emotionally effective fact-based discussion guidelines