B2B intent data, sales funnel & multichannel
Our guiding principle since the foundation of the company: Identify, activate, address, prioritise and maintain the right customer at the proper time using the right tools.
WMC takes care of your B2B lead generation. Our approach is optimised for customers with complex products and services in solution sales. Addressing decision-makers in a qualified and professional manner is a key requirement of our customers. That is why we are specialised and only work for industrial and IT companies.
We know the main levers and combine the most important tools for approaching customers to develop a successful overall concept that not only generates leads but also converts them into successful deals. Many agencies only offer LinkedIn campaigns or telemarketing. We do it differently. We start with the data, select the right channels, and also contact potential customers directly by phone.
We generate professional leads for you from two sides - the telephone and the digital side. We call this effective combination: Modern Business Development.
► Through this direct and professional approach to decision-makers, you can expect a lead rate of 17% or more!
Our approach
1 Identification: Sales and account prospecting
We create 100% customised account and contact lists. To achieve this, we utilise the latest technologies and transfer your data into a systematic process. At the same time, we create a basic concept to ensure that the target group, target persons (buyer persona), arguments and use cases for the next steps are clear and that a precise approach and channel selection can be made.
2 Activation: B2B intent data & multichannel
Every project and every customer are unique. But when selecting the activation tools, the outcomes are crucial. If you only have a hammer, you unfortunately have to use it to drive the screw into the wall. But that doesn't have to be the case. We rely on multichannel measures that don't require any work on your part. A marketing funnel via social media, tracking tools, E-Mail or LinkedIn can be just as interesting as a purely telephone-based business development process. Sometimes you need ads, SEO or landing pages to complement this. So, hammer or screwdriver - or both?
3 Active approach & nurturing: Lead management, sales funnel & 1:1 communication
Many providers cannot complete the funnel or do not offer the final step. But then, unfortunately, every progress that happened beforehand is lost. Consistent evaluation and analysis, and therefore prioritisation, fall by the wayside and the potential cannot be fully exploited.
Benefits and advantages
As simple as it gets: You receive exceptionally qualified enquiries, leads, projects and customers!
